TMC publisher Nadji Tehrani writes in Customer Inter@ction Solutions magazine, “In a recessionary economy, experience teaches us that a company can lose as much as 50–60% of its customers.”
Wow.
While the thrust of Tehrani’s piece is on the value of outbound call center activity for lead generation purposes, it makes one reflect on the value of not annoying your customer for business retention purposes. Every unanswered call, every touch-tone tree from Dante’s 9th Circle of Customer Service Hades, every missed opportunity to use an inbound call to not only retain, but upsell, is a tragedy in any economy, much less during a recession.
All the more reason to take a look at one of our On-Demand speech applications.
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