Monthly Archive for February, 2009

Thanks for Sharing!

sharingOver at the always-readable Customer Experience blog, Lou Columbus‘ latest post provides good food for thought, observing that companies aren’t providing their customers with as much information as they once did back in the Good Olde Days ™ when the nation’s economy wasn’t in a free-fall state:

They are locking down knowledge as if it were cash, not sharing nearly as much anymore.

There are two issues here.  First, knowledge is cash, as any patent attorney will freely acknowledge.  If your business model includes charging for expended customer support, one would hope you’d have a way to determine who pays and who doesn’t, yes?

The other problem with the ‘information just wants to be free’  argument is that is costs money to share information.  That customer service rep on the line is typically not there out of some religious conviction: s/he expects to be paid.

On-Demand speech solutions by TuVox help solve both issues by lowering the cost of sharing information while making sure that that the human who wants live customer support is entitled to receive it.  Now that’s smart sharing.

Honey, I Shrunk The Customer Base

shrinkTMC publisher Nadji Tehrani writes in Customer Inter@ction Solutions magazine, “In a recessionary economy, experience teaches us that a company can lose as much as 50–60% of its customers.”

Wow.

While the thrust of Tehrani’s piece is on the value of outbound call center activity for lead generation purposes, it makes one reflect on the value of not annoying your customer for business retention purposes. Every unanswered call, every touch-tone tree from Dante’s 9th Circle of Customer Service Hades, every missed opportunity to use an inbound call to not only retain, but upsell, is a tragedy in any economy, much less during a recession.

All the more reason to take a look at one of our On-Demand speech applications.